Wick, Corp. (Kanazawa, Ishikawa; Representative Director: Yoshiaki Nakamichi) has signed a memorandum of understanding (MoU) with the Grameen Group to establish a joint venture in Bangladesh. The signing ceremony took place in Dhaka on June 28, 2026.
MoU signing ceremony in Dhaka (June 28, 2026)
What the joint venture aims to do
The new company aims to roll out across Bangladesh a social platform for daily life that turns corporate advertising money into funds for people’s food, learning and healthcare. Through a mechanism in which income earned in return for viewing advertisements can be used for daily food, medical costs and learning materials such as textbooks, it takes on the challenge of building a society where everyone can secure the foundations of life and education.
Bringing a model built in Japan to global challenges
In Japan, Wick has operated a social-media-integrated sales platform that returns value to creators with 0% commission, built around a mechanism that lets creators use income from ad views directly as funds for their activities. This joint venture is a challenge to extend the idea of “returning the value each person creates to that person” beyond creator services to society as a whole.
It is also an attempt to develop the ideas of microfinance and social business that Professor Muhammad Yunus demonstrated at Grameen Bank into a form that anyone can practice on a digital foundation.
Joint venture name (as stated in the press release):
Grameen-Wick SPARK
(Social Platform for Advancement, Resilience and Knowledge)
This article is a summary of the press release issued by Wick, Corp. on June 30, 2026.
Read the full release on PR TIMES (Japanese)