ADVANCINGCOMMUNITY &HUMANIMPACT
Turning advertising
into a force that
supports people’s lives.
Wick, Corp. ×
Grameen Group
Grameen Wick is a joint venture established by Wick, Corp. and the Grameen Group. Using digital technology and “positive impact advertisement”, we turn the advertising money that companies spend every day into a force that supports people’s access to food, learning and healthcare, and creates new opportunities. This social business starts in Bangladesh.
Mission
Our mission
ACHI
Advancing
Community &
Human
Impact
ACHI is Grameen Wick’s mission: bringing positive change to communities and people’s lives.
Every beginning.
Endless possibilities.
Through digital technology, Grameen Wick will promote improvements in quality of life and expand economic and social opportunities, contributing to sustainable and inclusive development in Bangladesh.
Our Approach
Three principles
Social Business01
Social challenges at the heart of the business
Guided by the social business principles advocated by Professor Muhammad Yunus, we build a business that itself solves social challenges, rather than relying solely on donations and aid.
Sustainable Cycle02
A cycle that keeps going
By drawing on corporate advertising, an everyday economic activity, we create social impact that is continuous rather than one-off.
Measured Impact03
Making social outcomes visible
We work to identify and evaluate the social outcomes our business creates, including benefits returned to users, access to education and healthcare, and expanded employment opportunities.
Business
What we do
Drawing on advertising, an everyday economic activity, we pursue three lines of business that expand opportunities and improve daily life in Bangladesh. Smartphone adoption continues to grow in Bangladesh, with government statistics for 2026 showing that approximately 75% of households own one. Grameen Wick builds on this digital infrastructure to connect essential everyday services with new economic and social opportunities.
Why it matters
Changing where
ad money goes
Estimated annual spending by Bangladeshi companies on overseas advertising
USD 500million
approx. JPY 80 billion
Ad money flows overseas and rarely reaches daily life
Much of the advertising budget of Bangladeshi companies is paid to overseas services. Grameen Wick redirects that money toward people’s learning and daily lives.
What just 1% of the ad money flowing overseas (about JPY 800 million) could doper year, estimate
approx. 18,700people
Skills training and job support for young people
approx. 3.28billion litres
Safe drinking water
approx. 1.47million visits
Out-of-pocket support for outpatient care
Figures are estimates. How points can be used will be decided together with partners.
What we do
Three pillars
Positive impact advertising platform
A new digital platform that links corporate advertising with the creation of social value, returning advertising money to users’ daily lives.
Access to essential services
Points returned to users expand access to healthcare, education and essential goods, easing household costs and improving quality of life.
Employment and skills support
We provide information on vocational training and job opportunities and connect jobseekers with sending agencies and communities, supporting employment and economic independence at home and abroad.
Overview
Company profile
- Name
- Grameen Wick
- Partners
- Wick, Corp. (Japan)Digital platform technology and business development
- Grameen Group (Bangladesh)Social business expertise and local networks
- Launch
- Around spring 2027 (planned)
- Area
- Bangladesh
- Dhaka office
- Grameen Wick Ltd.
9th Floor, Impact Hub Dhaka, Grameen Telecom Bhaban, Zoo Road, Dhaka-1216, Bangladesh